If you know your stuff, trust your guts!

“Take the well-known example of the Toyota Prius. This hybrid car was not the result of user-centered innovation”… Toyota started to design the Prius in 1994, when user-centered analysis and market data were pulling auto manufacturers in a different direction: toward heavy, gas-guzzling SUVs. The Prius was a proposal — a vision that came fromContinue reading “If you know your stuff, trust your guts!”