Will 2010 be the year of Social Commerce? /chaneling @brunoboutot
Well, social commerce has had some false dawns; Steve Rubel tipped 2006 to be the year of social commerce, Jay Deragon thought it would be in 2008. Forrester believe we’re a little ahead of ourselves and is predicting that 2011 will be the year of social commerce. Others, such as Simeon Simeonov, predict that the future of e-commerce will be social, but (perhaps sagely) do not tie themselves down to a date. But we think the time for social commerce is now, so we’re predicting 2010 will be the year of social commerce.
Why 2010? Three Reasons (…)
I think it’s the right time, we are now past the paradigm shift and into the mainstream (but it will take 5-10 years to pan out completely, but it really starts in 2010, for sure). Keep an eye on SHWOWP as a case in point…