This is an interesting development, the Goorilla is moving fast. Makes me happy to have built a distributed platform and not a centralized review site.
Google Maps is apparently now reaching across hyperlocal blogs, local portals and news sites and retrieving blog entries, general editorial reporting and even blog comments for inclusion as reviews on their Places Pages.
This change portends a dramatically changed review landscape where both the volume of reviews for some types of businesses will rise and the dynamics of reputation management will change. It could very well shift the balance of power away from centralized review sites and could be one more impediment to any recovery of the IYP sites.
A Frog in the Valley 