Was Facebook’s greatest move to skip usernames?

ScepticGeek: Was Facebook’s greatest move to skip usernames? via @Pingdom

On most social networks, you have to create a username when you sign up. Not only that, that username has to be unique, no duplicates allowed. Facebook on the other hand just takes your real name, no username, and it doesn’t matter if there’s someone already on the site with the same name as yours.

There are probably hundreds of factors that add up to explain Facebook’s success, but the question is if using real names instead of usernames isn’t one of the key features that have helped Facebook grow as large as it has.

Great article, worth a read.

Published by Sylvain Carle

Venture Technologist. Internet and Media Geek. Homebase on the web is at www.afroginthevalley.com and physically grounded in Montréal.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: